Getting stuck right after starting3 min read

Post-Signup Experience for Accounting SaaS

2023.11 – 2023.12UI/UX design ／ team of 7

Challenge: Marketing raised that "the post-signup experience feels off." Whether the problem existed at all, and where it sat, was unclear.
Role & team: UI/UX design ／ team of 7
Outcome: UI finalized through 5 think-aloud user tests; pricing table taken to A/B testing.

Full case study available in Japanese. Read the Japanese version →